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New guides on GEO, build vs buy, and App Store launches — plus About

Novol published three practical guides for founders and product teams, a dedicated About page, and stronger AI-discovery signals across the company site.

Novol has expanded the guides library with three articles for founders and product leads: GEO and AI search visibility, a build-vs-buy decision framework, and an App Store launch checklist for indie and studio teams.

The GEO guide explains how teams publish canonical facts, citation-friendly pages, and machine-readable summaries so language models can cite products accurately — the same principles behind VStok and novol.dev's llms.txt stack.

The build vs buy guide walks through when custom software creates differentiation, when SaaS is the honest answer, and how to avoid expensive half-built internal tools that never ship.

The App Store checklist covers privacy labels, review notes, cold-install testing, and first-week operating habits Novol uses for products like Novol VPN and Threads Track.

A dedicated About page now presents founder and company facts with Person and AboutPage structured data, plus clearer navigation to News from the header and footer.

Technical updates include corrected Open Graph image paths, article-specific structured data, IndexNow submission after production deploys, and About in the XML sitemap.

All new content is available in English, Russian, German, French, and Spanish with hreflang alternates on every page.

Read the guides at /guides, company facts at /about, and subscribe to /feed.xml for future product and studio updates.

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