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Guides for founders and product teams

Practical articles on choosing a studio, scoping MVPs, planning AI features, GEO, build vs buy, and App Store launches.

AI search visibility for software brands: a practical GEO audit

An evidence-based GEO audit for software brands: search eligibility, entity clarity, citation-ready answers, external corroboration, distribution, and comparable measurement.

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Build vs buy software: a decision framework for product teams

A lifecycle decision framework for custom software, SaaS, and hybrid architecture—differentiation, TCO, security, vendor risk, portability, and exit.

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App Store release checklist: privacy, StoreKit, review, and launch operations

A production release checklist for physical-device QA, signing, privacy manifests, App Privacy, StoreKit states, TestFlight, review access, backend safety, and the first seven days.

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How to choose a software studio: evidence, delivery, and red flags

An evidence-based framework for evaluating product judgment, production experience, engineering standards, delivery, contracts, total cost, and exit readiness.

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SaaS MVP in eight weeks: scope, architecture, and release plan

A production-minded eight-week plan for one complete SaaS outcome — scope boundaries, architecture, weekly milestones, release gates, and what to defer.

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How to ship AI features to production: evaluation, privacy, and failure modes

A practical production framework for AI features: user contracts, evaluation sets, data boundaries, security, failure UX, observability, human control, and release gates.

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